Consolidating IT, building global platforms There had long been a core infrastructure group providing compute, storage and networking capabilities but WPP wanted to consolidate the entire IT function and bring all agency technology together. Reporting to CFO John Rogers, Higham arrived at an organisation changing direction with IT. The company is now targeting 3%-4% growth in 2022. Billings and revenue fell year-on-year, according to WPP’s annual 2020 report, although revenue increased 19.3% in its quarter to June, with US$2.9 billion of new work in the first half of the year reportedly coming through clients such as AstraZeneca, JPMorgan Chase and Bumble. Yet like many businesses, WPP saw an economic dip in the midst of the COVID-19 pandemic.
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